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A Beginners Guide to Link Building
The link building is an essential ingredient in ranking your website greatly of the major search engines. No, now we have brilliant grasp of the obvious out the way lets move on to what you can do to actually create. Before diving into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation of why they are important links and other elements thereof. Being a beginner's guide will not be a complete list of everything, but it will suffice to get you going in the right direction. Understand what we are trying to help you do better and more importantly, understand the "why" of the situation to help you stretch your tactics out of this and other articles on link building.
Why are links important?
In short, a link is a vote. Each link that points to your site from another web site says that the search engines that the site is another valuable resource and therefore engines read this as a vote for place. Therefore, it should be about how tons of links and go right? Mal This is incorrect, because …
Not all votes are equal
Unlike your own vote in an election, some votes are worth more than others and some votes are worth more than yours (unless of course you're a writer Google.com domain content, in which case it is obvious that the vote at the top). The basic factors that affect the value of a link to your website are:
The site strength – the strength of the site pointing to yours is a significant (and historically abused) factor in the valuation of bonds. In the absence of other readily visible criteria let's look at PageRank as a key strength assessment of a site. If a site with a PageRank 8 links to your site, that vote is worth more than one link a PageRank 3 site. This is because a PageRank 8 site is, in the eyes of Google, a site more important than the PageRank 3 site.
Relevance – the relevance of a site link to you is, if anything, more important than the strength of a site. If you run a bed a breakfast in Utah a link from a PageRank 3 bed and breakfast will be worth more a link from a PageRank 5 web site design. This area is a little gray based on the engine's ability to determine what is relevant and what is not, however, we have seen evidence that this area is very strong at this stage in the game and only growing more important over time.
Anchor text – the actual text used to link your site is very important. I have seen very strong sites being beaten by the weak simply because of the misuse of test anchor. If you are building links to your site be sure to include keywords in the text that links back and, if possible, the exact phrase you are trying to rank for. At the same time, you can not do around the anchor text exactly the same – how can you possibly look natural?
Position – the position of a link on a page and the number other links on that page impacts the value of a link. A link in the footer of a page is given less weight than a link at the top, a link in the content of a page is given more weight than a link in a list of links and a link to a page with 50 links others have less weight than a link on a page with only few other links. If you think about it – this makes sense. All these indicate whether the site with the outbound links actually intends for one of your visitors click the link or not. From the perspective of an engine – the more it seems that a site wants a link to click on them, the greater the weight that link (or vote) is given.
Certainly there are a number of other factors, but this is a guide for beginners. After the above considerations will ensure that as you make each decision link – which is likely to make the right decisions will be significantly greater than if ignored. Ignoring them can not get penalized or banned, but that will make your task much more time-consuming as to protect the bonds of lesser value and therefore need to build more than after the methods the right.
So far we've covered briefly the why of link building, now let's get into real life, here's-how-to-do-it side of things. Then I will cover three of my favorite tactics of link building. These are tactics that apply to virtually all scenarios. The number of ways to build links is only limited by your imagination and yet this should not be seen as an exhaustive list. This is, after all, a guide for beginners and I'm trying to list the tactics that apply to virtually all scenarios.
Side Note: Reciprocal Link Building
I will not count this as one of my favorites and what does not count as one of the three above and I will only touch briefly. Have been a number of statements building reciprocal link is dead. This is simply not the case. I have seen and competed against sites that were very successful with reciprocal links as their main source link.
The problem with reciprocal links is not so much in value, appears to be a little lower than the non-reciprocal links however, often easier to achieve. No, my problem with reciprocal links is in management. Unethical webmasters links "elimination after putting link to them, sites expire and not renewed, sites getting penalties of their own because of poor tactics are all inconveniences the reciprocal link manager should be treated.
As an SEO company, a major problem we faced was leaving our clients with this task after another season if they decided not go on a maintenance package. No reciprocal links can be a little more elusive in some cases, however this issue is much easier overcome than the sum of all these issues.
And now the first three …
Articles
If you're paying attention while you read this you have probably guessed I'm a fan of article writing as a method of link building. If you look at "about the author" section you'll notice a link to the Beanstalk site (and if not, well … let me know that someone who steals without permission). While I really enjoy writing and sharing my experiences with others – in order to get the item it mainly as a link building tactic, secondarily as a source of traffic qualified third for my own enjoyment.
You are an expert in your field. Who knows more about your business than you? So share. Write a article may not be easy, but rewarding. If you can not think of a topic, think about what they ask. If asked repeatedly the most common questions then it is probably a good topic for an article. People often ask me about link building, and you're reading the result.
Once the complete article you need to syndicate. Using an article submission service is an easy way to get your article to many publishers quickly. In addition to this you would do well to find specific sites in the field using one or all the major search engines to find highly relevant sites to accept articles and submit to them.
And oh, do not forget an "about the author" section. 
Directory Submissions
Directory submissions probably the most painful of the link building tactics you employ. Why? Because it is a tedious and slow.
To make the correct directory submissions must be done manually, the titles and descriptions must be tailored to the specifications of the directory in question and often you will to decide if a review fee is worth it.
While there are a number of directories that accept free submissions there are many that require a review fee. The fee can range from a few dollars to a few hundred. If you see a directory has a PageRank low, is general in nature (ie, not about your specific field), then you may not be worth a few dollars at most. If the site is strong, and closely related to your site, then obviously is worth more.
There is no set hard and fast rules about how much it's worth a list. I recommend to start your search directory (not forget the subject and / or specific regions), submit to all free people and make a list of all those that require a fee. Having secured a number strong that "you have to pay the list" can get a general idea of what is and what you can get and how much. This allows you to make sound decisions know what all your options.
Forum Post
I just know I'll put a couple of comments / emails to inclusion of this as a tactic to build links, but if done properly there is nothing wrong with that. Forum and blog publication has a reputation as a tactic link building when it began to abuse huge ethical webmasters spam forums with useless garbage just for a link. He even went so far (and still do) as sending spiders to automatically send messages. To this end, I agree that it is bad but …
If you are looking forums related to your site, reading the threads and respond with solid advice or have questions, not just firing off some sales pitch, then we are doing is supposed to be. Another advantage is that, as the articles, if you do this right is gong to see the traffic as well and what more can you ask from a tactical link building traffic and links.
Conclusion
Above we have covered the basics of link building. As I have stated several times, once you've finished reading this and apply some of what I've read that you would do well to read other articles, forums and blogs. This is not a complete breakdown of everything related link (which would be a whole book), but will keep out of trouble and save countless hours of wasted time getting poor links that have not had the courage since 2003.
About the Author
Dave Davies is the CEO of Beanstalk Search Engine Optimization, Inc. Beanstalk offers SEO services, consulting, training and link building services. Dave has been involved in SEO since 2001 and shared his experiece through articles, speaking at conferences as well as on his weekly radio show Webcology on WebmasterRa
www.utahwildlife.net (UWN)
