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Blog enthusiasts are excellent evangelist candidates. They are early adopters. Often, they are buzzing series separators, and can channel the waves of others like them to your blog and your organization, especially if it is a small business.
B2C or B2B? No matter. Companies that primarily sell to other businesses can find a blog easier feedback bridges between end customers and channels.
That bridge is often missing or difficult to create using existing tools such as focus groups, or telephone.
For any organization, a blog is part of a former client of the evangelism strategy long term. Since blogs are easy to install and pay (some are free), launching a blog should be at the top of your to-do list.
Why?
Among the dozens of reasons, here are seven:
1. To fan the flames of customer evangelism. His personal character helps humanize you and your organization.
2. They function as a mechanism for instant feedback. Most blogs allow readers to respond your ads or links to them on their own blogs. These features provide almost real-time feedback on ideas and issues that strike a chord, or highlight new or existing problems. A blog can reveal a small problem before it grows into a larger one.
3. They require "Napsterize" more than their knowledge more often. A blog is to share what they know, think and believe, the search engines to index your ongoing knowledge sharing, which is easier for customers and prospects to find you. Attracting is always easier than hunting.
4. That facilitate the spread of rumors. Honest, informative or reflection positions on issues important for current and potential customers tend to spread more often.
5. They allow you to have simultaneous conversations. It's more than I could do in person.
6. Most blog service providers offer good-looking templates to use if the current design of websites is shameful or nonexistent.
7. They help to the position you as an expert in your industry.
Once you start blogging, five do not blogs:
1. Do not have someone who writes his blog. Write your own.
2. Blogs should not be managed by a public relations or advertising agency. Blogs are best when they are authentic, which may include the execution of sentences, analysis or critical opinions. Typically, these qualities are contrary to the sensibilities of traditional public relations.
3. Do not have a thin skin. Comments to your posts can bite or sting, especially when other people watch. However, an average profit of blogging critiques often unjustified because other customers often spring to his defense. Trust-based relationships stem from taking the bad with the good.
4. Do not let your blog is not served by the week at a time. Focus on several posts per week, even if only a few paragraphs.
5. Do not make your blog a branding exercise in egocentrism. If yourself and without order to promote their services, no one will care.
There are several providers of blog, but here are two of the best:
* target = "_blank"> Www.TypePad.com starts at $ 4.95 per month.
* Www.Blogger.com is free.
While the following are not representative of the tens of thousands of business blogs out there which offer some models to explore:
This 215-person New Hampshire dairy maintains five excellent blogs about the company's products and organic lifestyle.
Douglas Berman
Berman is a law professor at Ohio State University. His widely read blog has helped him become the preeminent expert in sentencing law. His blog was also the basis for a favorable outcome in writing in the Wall Street Journal.
Z-Coil dealer blog
Carolyn Linzner operates her own shoe store in Sonoma County. His blog has lots of testimonials from clients and photos.
About the Author:
519Studio is an independent, full service, digital creative agency. We specialize in website design,website development, online promotion, flash design, interactive marketing, 3D games, viral campaigns etc.
Article Source: ArticlesBase.com – Seven Reasons Why Businesses Should Blog Now
