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Tips for Reviving Marketing and Public Relations
If you own a small business or sole trader can not have a big budget to blow to the marketing and promotion of their products or services, but constant exposure may be heading for oblivion.
Fortunately, Today, it is possible to reach many more people, faster than ever. Unlike radio, which took 30 years to reach an audience of 50 million people and television, which took 13 years, the iPod reached the size of the audience in 3 years and Facebook in just 2 years.
Although most we do not have the advertising resources of large companies, you may get more exposure at low cost or no cost marketing and public relations. When you get creative and use your imagination and your business can be in front of potential customers within days.
Imagine the possibilities for your business!
Therefore, if you need to revitalize their approach to consider using one or two of the following tips to increase your profile.
Go Radio live – if you have an interesting theme or story to share that relates well to what you do then contact your local radio station to offer a guest. Are always looking for new topics for broadcast.
Or creating your own radio station using a free online service as BlogTalkRadio. Anyone, anywhere can host a live Internet radio talk show, using just a telephone and a computer. Many companies use this as a tool to extend their brands.
Host a teleseminar or workshop in the scope of its powers if it is raw food business tips, health, beauty, the topics are endless. By recording the calls that you can create a resource library to share with others and show your business.
Film a short video of you being interviewed about their services or may demonstrate their product. Then after that your website, blog and YouTube. This is a form of easy access for others to see in action and learn more about who you are.
If you do not want to be seen in the film and then 'be heard' by recording a podcast or a podcast series that share a quick tip. You can publish such as free downloads on iTunes under their own brand.
Published in newspapers, magazines or specialized trade documents. Journalists are always looking for new features and new ideas for writing. Design an outline of a story that will capture the attention of readers and not be afraid to be controversial or different. That's what get you noticed.
Some years ago I hired a former journalist who help me to write and publish my first article. Later, he appeared as a double page spread, was reprinted and copied by a national newspaper, followed by the approaches of radio programs and magazines. Which have one a very small investment to improve my credibility overnight.
Another approach is to publish articles online by phone free article sites. As a regular contributor to these sites, my articles have been republished by the readers of the U.S. Australia and South Africa.
Create a new supply of your product or service. Then capture the postcard printing eye can mail to your customer list or brochure to networking events. Not everyone reads a brochure, but a carefully designed card with a clear message to capture the reader's attention.
My final tip – be brave, be brave and be known!
About the Author
Susan Tomlinson provides bepoke solutions to help coaches, consultants and solo entrepreneurs attract more clients, make more money and grow their business. Get her latest report ‘Boost Your Business Success’ at http://www.realcoachingsolutions.co.uk/newsletter
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